Compare the platforms

Descubra como o Ooniverse supera a concorrência com diferenciais exclusivos através desta tabela comparativa.

¹ Lifelong Content: main content, usually summarized or in the form of guides, that the user keeps for life to easily find and reuse when needed. Perennial content that does not undergo major changes with societal evolution.

² Digital Knowing: digital knowledge, or digital wisdom. Content that people save in digital format to easily access and use when necessary.

³ FOMO/FOBO: FOMO (Fear Of Missing Out) is the fear of missing something that is happening and, due to lack of access to digital, especially social networks, feeling like they are "falling behind." FOBO (Fear of Being Obsolete) is the fear of becoming obsolete. FOBO has gained strength with the advent of AI and automation, when many functions and even careers are supposedly at higher risk of disappearing due to the automations these technologies provide.

⁴ M-M Flow: platforms where Many communicate with Many, typical of social networks or communities. Despite being open and spontaneous, it requires care with haters and intellectual property. For companies, brands, events with strong brands, governments, associations, and NGOs, it is not recommended. For these institutions, the ideal is 1-M or P-M Flow, where one institution or person creates content for many, or a few accredited creators speak on behalf of the company, institution, government, or brand. More control, less work, fewer problems. Ultimately, there is no right or wrong, but the format that aligns with the organization's strategy.

⁵ Verticalization: a corporate movement or strategy in which an organization prefers to develop all systems and processes internally, avoiding third-party platforms and infrastructures. Although strategically interesting because the company maintains full technological and procedural control, this approach comes at a very high cost and tends to slow innovation, as it is difficult internally to develop in depth or scope what specialized (third-party) platforms can do. It also greatly interferes with the company's core business; for example, directors of a cosmetics company find themselves discussing internal digital platform problems and how outdated they are compared to market-leading, specialized, and much cheaper alternatives. Again, there is no right or wrong, but the format that aligns with the organization's strategy and available budget.

Customers Perspective

Double check what our clients are saying about Ooniverse.

"There is no way to see the Kutsaka project and not fall in love. The Super App has brought essential digital inclusion to territories where connectivity is limited, allowing young rural activists to access quality content and develop personal and professional skills directly through their smartphones."

Susana Cravo
Kutsaca co-founder

"The Super App has been a great differentiator for us, delivering content in a fast, objective, and lasting way. Today, our participants have access to the educational material during and after the training, which increases the practical application of knowledge and contributes to their professional growth."